The creative credit handoff 场景学习单

A junior writer’s storyboard lies beneath a presentation bearing only the director’s name.

一名初级文案的故事板压在一份只写着创意总监姓名的演示稿下。

DIRECTOR

Once the idea enters this room, it belongs to the agency. Remove the working names.

创意一旦进入这个房间，就属于公司。删掉工作稿上的姓名。

WRITER

The handoff should preserve who contributed what, not turn collaboration into anonymous property.

交接应保留每个人贡献了什么，而不是把协作变成无名财产。

PRODUCER

Log the original concept, each substantial revision, the client’s notes and the approved final version.

记录原始构思、每次实质修改、客户意见和获批终稿。

WRITER

Transfer editable source files with version dates, usage rights and the person authorized to approve later changes.

移交带版本日期、使用权和后续修改批准人的可编辑源文件。

The pitch keeps one agency identity while its contribution record names every creator accurately.

提案保持统一的公司身份，贡献记录则准确列出每位创作者。