The consumer harm review 场景学习单

A bright campaign mock-up promises relief while its warning sits in six-point type.

明亮的广告样稿承诺带来缓解，警示语却只有六号字。

ACCOUNT EXECUTIVE

Counsel says the phrase is technically legal. Buy the youth magazine placement before our competitor does.

律师说这句话从技术上合法。在竞争对手之前买下青年杂志的版位。

RESEARCHER

A legal claim can still be irresponsible when the audience cannot judge the risk.

当受众无法判断风险时，合法的主张仍可能是不负责任的。

COPYWRITER

Match every benefit to evidence, enlarge the warning and exclude minors and other vulnerable groups from targeting.

让每项益处都有证据支持，放大警示，并从定向中排除未成年人和其他脆弱群体。

RESEARCHER

Track complaints and adverse signals, with a named owner empowered to pause the campaign.

追踪投诉和不良信号，并指定有权暂停广告的负责人。

The media plan loses one audience segment and gains a written harm-monitoring threshold.

媒体方案少了一个受众群体，多了一项书面伤害监测阈值。