The evidence-led pitch 场景学习单

A polished concept fills the screen while the forecast rests on a small and unusually loyal research sample.

屏幕上展示着精致概念，而预测依据来自一个规模小且异常忠诚的调研样本。

CLIENT

If the idea is strong, I need the team to promise that it will reverse the decline.

如果创意够强，我需要团队保证它能扭转下滑。

CREATIVE DIRECTOR

Confidence should come from the reasoning, not from pretending the outcome is certain.

信心应来自推理，而不是假装结果确定。

STRATEGIST

Here is the audience evidence, the tension we chose, the idea it supports, the forecast range, the main risks, and the test before launch.

这里依次是受众证据、我们选择的矛盾、由此支持的创意、预测区间、主要风险和上线前测试。

CLIENT

Approve the test with a written success threshold and a smaller first release.

批准测试，写明成功门槛，并先进行更小范围的发布。

The pitch ends with a bounded decision and a learning plan instead of an impossible guarantee.

提案以有边界的决定和学习计划收尾，而不是不可能兑现的保证。